A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
This timeline highlights the important milestones in the fight for homeschool freedom in the United States.
Cheryl Seelhoff discusses the controversy between her and other homeschool movement leaders.
When Michael Farris and Michael Smith founded Home School Legal Defense Association in March of 1983, home schooling was just a tiny blip on the education radar screen. The concept of parents teaching their children at home was relatively obscure, and the families who chose to follow this non-traditional education route were fairly certain to face opposition from the educational bureaucracy and following legal entanglements, as well as from their own friends and family.
The years 1990-1992 marked an important turning point in the homeschooling movement. Cheryl Seelhoff looks at this important time. She explores educational philosophies as a source of division, the home-centered living movement, the issue of remarried homeschoolers, the expertization of homeschooling, and more.
In July 2000, Louisiana residents Joyce and Eric Burges created the National Black Home Educators Resource Association, a nonprofit organization that provides advice on curriculum materials, pairs new families with veteran home educators, and produces an annual symposium. The Burgeses’ goal is to encourage other African-American families to become more involved in their children’s education. This article tells their personal story and how they have impacted the community in which they live.
For eight days in February, 1994, the home schoolers of this nation gave Congress a lesson on the power of grassroots politics it is not likely to forget. It began when an amendment was introduced to H.R. 6, an enormous education reappropriations bill, which would have required all teachers in America to be certified in each and every course they teach. (See article on “The Battle of H.R. 6.”) This provision would have encumbered public schools—especially small public high schools. It would have seriously interfered with America’s private schools. But for home schools, the provision was the political equivalent of a nuclear attack. America’s home schoolers astonished Congress with a political counterstrike that was quick, effective, massive, and decisive. There are three central reasons why the home schooling community was able to respond in this manner.
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschooling can feel intimidating for many parents. But don't forget, it comes in all shapes and sizes. This guide helps you familiarize yourself with all things homeschooling.
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
A short history of homeschooling in America from its roots in the family-centered lifestyle of the nineteenth century to today. Includes a general discussion of the evolution of homeschooling in the twentieth century.
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
This article, written in 1998 on the fifteenth anniversary of Home School Legal Defense Association (HSLDA), chronicles HSLDA’s growth.
Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
Steve Moitozo explains how homeschooling is parents deciding and directing the education of their children—deciding and directing the education, not doing all the educating.
This is the final installment of Cheryl Seelhoff's series on the history of homeschooling in America.
An interview with John Holt from 1980 from The Mother Earth News. Holt discussed his own schooling experiences, how he discovered the key to real learning, and how the idea of homeschooling developed. He also discussed some concerns that parents new to the idea of homeschooling have. There is a short description of some of the legal issues that homeschoolers have faced and where the homeschooling movement is headed.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the influences of unschooling, Raymond and Dorothy Moore, Bill Gothard, and more.
A look back at the history of the Home School Lega Defense Association with Michael P. Farris, J. Michael Smith, Christopher J. Klicka, and David E. Gordon. Hear about the early years of HSLDA, the way home schooling has changed, and some of their most memorable cases.